“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change, that lives within the means available and works co-operatively against common threats.” Charles Darwin
When the shelter in place began the government started shutting non-essential services down. It became apparent that many businesses would not survive the economic burden an extended closure would create. Some industry analysts predicted as many as 20% of optometry practices would go out of business. So far, we have no way of knowing if that prediction will or has come true, we hope not. In fact, we have tried to address ways to maintain or even increase revenue streams while effectively mitigating the risks of practicing in a pandemic environment.
It is our observation that there are two different approaches developing amongst educated, professional, otherwise intelligent people to fight this battle against SARS-CoV-2. First is the” lead by example” approach. This approach relies on the individual’s critical thinking skills and the knowledge base that was developed in earning a doctorate degree. This group understands the difference between evidenced-based medical literature and politically biased journalism. They make decisions based on what is best for their patients, employees, practices, families, communities, and themselves regardless of the ridicule of the traditionalist. The traditionalists disparage all who go away from the herd mentality with self-proclaimed authority that is based on arrogance that ignores all scientific evidence to the contrary of what they are saying.
Social media is filled with optometrists commenting about how little they do and how justified that is by the low number of cases that are being diagnosed in their area. When challenged with scientific evidence and asked to produce the same to defend their actions, they have nothing but personal opinion which as we all know, once in print on social media, is gospel. Optometrist whose training should have them prepared at least to know that you don’t expose yourself to that kind of ridicule without also exposing yourself to enormous legal liability if one of your patients should contract this disease and die from it. (unless of course, you live in GA). Some are even saying they work with or for an ophthalmologist and following the same protocol ophthalmology is doing. Really? Does that give you comfort? Remember ophthalmologists were reported by Medscape as being among the top THREE medical physicians contracting COVID-19. Maybe you should be taking the lead on this one unless you are comfortable being among the top three providers contracting this disease.
Or you can follow our lead and be proactive and try to avoid contracting or shedding this terrible disease. The time to start implementing these precautions is NOW, not when your areas start to surge or spike. By then it may very well be too late. Be part of the solution or part of the problem. Some of you still have that choice. We have reports of OD’s who have contracted this disease, of OD’s whose families have all contracted this disease, and sadly of OD’s who have died from this disease.
Please, stay safe. Do whatever it takes to get your head out of the sand and stop following the lead of others who are in denial about just how contagious and how deadly COVID-19 has proven itself to be. Be the example for change in your community. Who knows, you might just learn something. You may even save a life, and yes, it very well could be your own. If you are not sure where to start, try logging onto to our free webinar www.homandmoore.com every Wednesday night at 6:00pm PST/9:00EST.